Revealed: Brits Have a Lot to Learn About the World's Most Endangered Species

At Mahlatini, we conducted an online survey in order to find out what Brits know about the most endangered, vulnerable and threatened species on Earth.

Asking 10,000 members of the general public which animals they believed were critically endangered, with options ranging from the African elephant to the red squirrel, we wanted to establish how much the UK knows about the issues facing the world’s many vulnerable species.

Respondents were able to select more than one answer, and the results are below - segmented by gender, age group and location.

The Question: Which of the following species do you think are critically endangered?

Endangered Species infographic

Topline results:

By Gender

Males:

Females:

By Age Group

18-24s:

25-34s:

35-44s:

45-54s:

55-64s:

65+:

By Region

England:

Scotland:

Wales:

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