The Fight to Save Africa’s Rhinos
As we look ahead with hope, it’s important to acknowledge the ongoing crisis facing one of Africa’s most iconic species - the rhino. While the white rhino was once a beacon of conservation success, having been brought back from the brink of extinction thanks to intensive breeding programs in South Africa, this progress is increasingly overshadowed by the relentless threat of poaching.
A Brutal Reality
The poaching of rhinos in Africa continues to be driven by the high demand for their horns in Eastern markets. In countries such as Vietnam, China, and Thailand, rhino horn is erroneously believed to hold medicinal value - used not as an aphrodisiac, as commonly thought, but as a treatment for fever and convulsions. However, scientific research has confirmed that rhino horn, composed of keratin (the same protein found in human nails and hair), holds no medicinal properties whatsoever.
Despite awareness campaigns, demand remains high. Rhino horn is also carved into traditional items such as ceremonial daggers in Yemen and Oman, adding to the pressure on these animals.

A Poaching Crisis
The methods used by poachers today are more advanced and brutal than ever. Well-coordinated, military-style operations deploy helicopters, night vision technology, and heavy weaponry to track and kill rhinos across both national parks and private reserves. These are not opportunistic attacks - they are highly organized criminal endeavours.
South Africa, home to the largest population of rhinos, has been at the epicenter of this crisis. In 2010, more than 260 rhinos were killed - a number that nearly doubled from the previous year. By 2013, the death toll had risen to over 1,000 annually. Fast forward to recent years: although there’s been some fluctuation due to intensified conservation efforts and the impact of COVID-19 lockdowns, the threat remains severe. According to Save the Rhino International, 499 rhinos were poached in South Africa in 2023 - a disturbing increase from 448 in 2022.
Hope Through Conservation
Despite the sobering statistics, there is hope. Government agencies, conservation groups, and tourism operators are working in concert to combat poaching. Organizations like the Endangered Wildlife Trust, the World Wildlife Fund (WWF), and Save the Rhino International continue to lead the charge by funding anti-poaching units, lobbying for stronger laws, and running public education campaigns.
In fact, September has been declared Rhino Month by the WWF, and September 22nd marks World Rhino Day - a global call to action and a celebration of these magnificent creatures. These initiatives play a vital role in raising awareness and encouraging public engagement.

How You Can Help
Travel to Africa is more than just a life-changing experience - it can also be a force for good. Visiting national parks and game reserves supports conservation through park fees and helps fund the protection of wildlife habitats. More importantly, it allows travelers to witness rhinos in their natural environment and better understand the importance of preserving these animals for future generations.
Mahlatini has joined forces with Save the Rhino International, supporting their efforts to raise funds and awareness through a variety of initiatives. Your donations help equip rangers, strengthen on-the-ground protection, and amplify global awareness campaigns.
Be Part of the Solution
Every voice matters in the fight to save rhinos. Whether you donate, travel consciously, or simply spread the word, your actions contribute to a larger movement dedicated to preserving one of Earth’s most extraordinary species.
To make a donation or learn more, visit Save the Rhino’s official page.